Pursuing a career in digital marketing is a brilliant choice in the 21st century. According to AbroadEd, digital marketers earn above-average wages, and many get to work remotely.
The digital marketing field offers abundant options. With a bachelor’s in marketing or any related subject, a digital marketer can earn a median salary above the minimum wage scale.
AbroadEd says most businesses today choose digital marketing above traditional marketing because:
- Digital marketing is relatively cheaper than traditional marketing
- Digital marketing tends to have more reach than traditional marketing
- Target audiences spend more time online; hence, digital marketing tends to have more impact
- Better analytics to monitor and measure digital marketing strategies
How digital marketing becomes more effective
AbroadEd establishes two key ways in which digital marketing has become more effective compared to traditional marketing
1. Effective Strategies
Digital marketing professionals use strategies such as search engine optimization (SEO), search engine marketing (SEM), influencer marketing, email direct marketing and e-books. Also, they tend to add other non-internet methods, such as billboards and TV ads.
2. Digital Marketing Education
Many academic institutions around the world have started offering digital marketing courses in the form of short courses and virtual schools. These schools also issue marketing certificates, two-year associate degrees, four-year bachelor’s degrees, master’s degrees and MBAs concentrating on digital marketing.
- SEO Specialist – $49,900 median yearly salary
- Digital Marketing Analyst – $68,230 median yearly salary
- Digital Marketing Manager – $140,040 median yearly salary
- Social Media Manager – $54,600 median yearly salary
- Content Strategist – $66,400 median yearly salary
- Copywriter – $56,500 median yearly salary
- Email Marketing Specialist – $54,400 median yearly salary
